adknowledge – Jonathan Frei https://jonathanfrei.com Based on a true story Tue, 07 Oct 2014 15:46:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://i0.wp.com/jonathanfrei.com/wp-content/uploads/2015/08/favicon-160x1601.png?fit=32%2C32&ssl=1 adknowledge – Jonathan Frei https://jonathanfrei.com 32 32 76405128 https://jonathanfrei.com/2014/05/marketers-that-figure-out-the-ltv-of-their https://jonathanfrei.com/2014/05/marketers-that-figure-out-the-ltv-of-their#respond Thu, 22 May 2014 16:08:07 +0000 http://104.131.64.180/?p=79 Marketers that figure out the LTV of their customers before their competitors will win.

Ben Legg, CEO of digital marketing firm Adknowledge, provides background and insight into LTV, or lifetime value. It’s the business measurement that tells a brand what its customers are worth over time, and subsequently, what it should spend to attract them. LTV can quickly allow one brand to outpace its competitors.

(Source: https://www.youtube.com/)
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