advertising – Jonathan Frei https://jonathanfrei.com Based on a true story Tue, 07 Oct 2014 18:41:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://i0.wp.com/jonathanfrei.com/wp-content/uploads/2015/08/favicon-160x1601.png?fit=32%2C32&ssl=1 advertising – Jonathan Frei https://jonathanfrei.com 32 32 76405128 https://jonathanfrei.com/2014/10/jeff-goldblum-is-going-to-sell-a-lot-of-light https://jonathanfrei.com/2014/10/jeff-goldblum-is-going-to-sell-a-lot-of-light#respond Wed, 01 Oct 2014 14:10:33 +0000 http://104.131.64.180/?p=24



Jeff Goldblum is going to sell a lot of light bulbs.

(Source: https://www.youtube.com/)
]]> https://jonathanfrei.com/2014/10/jeff-goldblum-is-going-to-sell-a-lot-of-light/feed 0 24 Advertising’s bumpy transition https://jonathanfrei.com/2012/09/advertisings-bumpy-transition https://jonathanfrei.com/2012/09/advertisings-bumpy-transition#respond Fri, 07 Sep 2012 19:05:50 +0000 http://104.131.64.180/?p=636 Advertising’s bumpy transition

Seth Godin:

Until advertisers start to value the focused, memorable, impactful opportunity they have in buying the right ads in the right place for the right audience, web users are going to be stuck seeing irrelevant ads on sites that don’t respect their time and attention as much as they should. We have salespeople and investors and agencies and buyers that come from a world of mass and scarcity, and the opportunities of focus and connection and abundance are taking a while to sink in.

]]> https://jonathanfrei.com/2012/09/advertisings-bumpy-transition/feed 0 636 Before Green Eggs https://jonathanfrei.com/2012/08/before-green-eggs https://jonathanfrei.com/2012/08/before-green-eggs#respond Thu, 09 Aug 2012 20:33:44 +0000 http://104.131.64.180/?p=779 Before Green Eggs

The style of the advertising work of Dr. Seuss is unmistakable.

]]> https://jonathanfrei.com/2012/08/before-green-eggs/feed 0 779 Before Green Eggs https://jonathanfrei.com/2012/08/before-green-eggs-2 https://jonathanfrei.com/2012/08/before-green-eggs-2#respond Thu, 09 Aug 2012 20:33:44 +0000 http://104.131.64.180/?p=785 Before Green Eggs

The style of the advertising work of Dr. Seuss is unmistakable.

]]> https://jonathanfrei.com/2012/08/before-green-eggs-2/feed 0 785 Truthful Logos https://jonathanfrei.com/2012/04/truthful-logos https://jonathanfrei.com/2012/04/truthful-logos#respond Wed, 18 Apr 2012 22:18:26 +0000 http://104.131.64.180/2012/04/truthful-logos/ This collection of images by freelance design artist Viktor Hertz gives a whole new meaning to truth in advertising.

Here is my favorite:

It’s a good representation of what the collection is all about.

]]> https://jonathanfrei.com/2012/04/truthful-logos/feed 0 1141 The HTML5 Gendered Advertising Video Remixer https://jonathanfrei.com/2012/04/the-html5-gendered-advertising-video-remixer https://jonathanfrei.com/2012/04/the-html5-gendered-advertising-video-remixer#respond Tue, 03 Apr 2012 10:59:10 +0000 http://104.131.64.180/2012/04/the-html5-gendered-advertising-video-remixer/ The HTML5 Gendered Advertising Video Remixer

Weird. This site mashes up the sound from a boys toy ad of your choice with the video of a girls toy ad of your choice (or vice versa) with startling results. 

]]> https://jonathanfrei.com/2012/04/the-html5-gendered-advertising-video-remixer/feed 0 1193 https://jonathanfrei.com/2012/03/via-jasontheodor-com https://jonathanfrei.com/2012/03/via-jasontheodor-com#respond Fri, 02 Mar 2012 00:30:06 +0000 http://104.131.64.180/2012/03/via-jasontheodor-com/
via JasonTheodor.com

]]> https://jonathanfrei.com/2012/03/via-jasontheodor-com/feed 0 1333 Better than buying links https://jonathanfrei.com/2012/02/better-than-buying-links https://jonathanfrei.com/2012/02/better-than-buying-links#respond Sat, 25 Feb 2012 13:00:05 +0000 http://104.131.64.180/2012/02/better-than-buying-links/ Commercial sites should just buy the blogs that help them. There are brands selling things that bloggers love talking about and bloggers who would love to make a living without Adsense. So why don’t they just get together?

]]> https://jonathanfrei.com/2012/02/better-than-buying-links/feed 0 1350 The smartest people are pointing us to games https://jonathanfrei.com/2012/02/the-smartest-people-are-pointing-us-to-games https://jonathanfrei.com/2012/02/the-smartest-people-are-pointing-us-to-games#respond Fri, 24 Feb 2012 11:30:05 +0000 http://104.131.64.180/2012/02/the-smartest-people-are-pointing-us-to-games/ Reginald Braithwaite shares my sentiment about a tragedy in technology. 

What makes me sad is that the pinnacle of our computing power, the massive behavioural engine that is Google Adwords/Adsense, has decided that when someone is reading about dinosaurs, the most profitable thing to do is show them ads for games. Not books about dinosaurs, or even dinosaur games, but games.

We take a generation of incredibly smart people who have been rigorously trained to deliver amazing code, running on a massive computing engine, and when confronted with a human being trying to learn something, they try to distract him with games. Can you imagine Google in charge of textbooks? In my children’s time, textbooks will be immersive experiences, complete with Google’s avatars whispering “Psst! Math is hard, let’s play games instead of studying.” Can you imagine Google making eyeglasses? They would obscure anything educational with virtual billboards for dating sites.

Thank goodness for apps like AdBlock that make the web a more beautiful place. I’m not robbing any website publishers any revenue because I wouldn’t be clicking on the ads anyway. I’d just be leaving the site in disgust and finding somewhere else to go. 

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