opportunity costs – Jonathan Frei https://jonathanfrei.com Based on a true story Sun, 08 Jul 2012 10:18:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://i0.wp.com/jonathanfrei.com/wp-content/uploads/2015/08/favicon-160x1601.png?fit=32%2C32&ssl=1 opportunity costs – Jonathan Frei https://jonathanfrei.com 32 32 76405128 https://jonathanfrei.com/2012/07/now-that-just-about-everyone-is-in-the-business-of https://jonathanfrei.com/2012/07/now-that-just-about-everyone-is-in-the-business-of#respond Sun, 08 Jul 2012 10:18:00 +0000 http://104.131.64.180/?p=1061

Now that just about everyone is in the business of selling their time in some form, it’s important to be aware that even if something doesn’t cost you cash out of your wallet, the opportunity cost is not only real, it’s just as valuable. Not only does it cost money to say ‘no’, it costs money to say ‘yes’.

Seth Godin, Opportunity cost
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