They’ve made it 100 years, so must be doing something right. Here’s the flash notes, click through for the details:
- At the start, convince the troops you’re a company of destiny, even if that seems crazy.
- Build a cult-like culture that people either buy into, or run away from.
- Bet the company once in a while.
- Make people talk about you.
- Hand off to a successor who is better than you.