Don’t judge a book by it’s cover, but certainly feel free to pick a wine by its label.
“Unless you have an extensive knowledge of regions and grapes, the wine you choose is simply not going to matter all that much. What’s the worst that can happen? Unless it literally tastes like those sweat socks that wine people insist on using as a flavor comparison, you still end up with a bottle of wine you can drink. And last time I checked, a bottle of wine will get you nicely buzzed with your friends over the course of an evening no matter what you choose. So why not choose based on the label?”
Grubstreet has an extensive taxonomy of wines based on their labels. My favorite follow:
- Animals doing things
- Graphic Design Subclass: Pottery Barn Catalogue
- Nostalgic Small-Town Vacation
- Euro-Trash A-hole
There’s plenty more, with examples and explanations.
(via Sloshed: Maybe We Should Be Judging Wines by Their Labels — Grub Street New York)