We get what we click on. Alas, we also get what others click on. And society does a poor job of marketing productive media to itself.
Tag: seth godin
Useful and believable promises
Useful and believable promises
Seth Godin:
If your marketing isn’t working, it’s either because your promises aren’t useful (and big) enough or we don’t believe you’re the one to keep them.
Advertising’s bumpy transition
Advertising’s bumpy transition
Seth Godin:
Until advertisers start to value the focused, memorable, impactful opportunity they have in buying the right ads in the right place for the right audience, web users are going to be stuck seeing irrelevant ads on sites that don’t respect their time and attention as much as they should. We have salespeople and investors and agencies and buyers that come from a world of mass and scarcity, and the opportunities of focus and connection and abundance are taking a while to sink in.
The Great Discontent: Seth Godin
I read Seth Godin’s blog almost every day, but this interview of him in The Great Discontent provides a lot of background into how he got where he is, and where he’s going with his work.
When I was 14, two things happened. One, I started my first little business and two, I started reading my father’s copies of Forbes magazine. What I discovered is that some people were able to make a living basically doing what I do now. There are plenty of people who back into what it is they want to do, but even though I took many side roads along the way, this is exactly what I wanted to do 40 years ago. I’m thrilled that the universe lined up to let someone as easily distracted and ADD as me figure out a way to earn a fine living making a ruckus and helping people get to where they want to go.
We get what we click on. Alas, we also get what others click on. And society does a poor job of marketing productive media to itself.
We get what we click on. Alas, we also get what others click on. And society does a poor job of marketing productive media to itself.
Now that just about everyone is in the business of selling their time in some form, it’s important to be aware that even if something doesn’t cost you cash out of your wallet, the opportunity cost is not only real, it’s just as valuable. Not only does it cost money to say ‘no’, it costs money to say ‘yes’.
Seth Godin, Opportunity cost