Since copywriting is interface design, you can do an awful lot of great design in a text editor. Don’t worry about where things will go, or how they will fit. Worry about explaining it clearly and then build the rest of the interface around that explanation.
Tag: 37signals
Attention is the most valuable and limited resource
Attention is the most valuable and limited resource
Jason Fried :
Every day you spend more time, and tomorrow you have less than you had yesterday. You can’t make more, and you can’t really buy more, so it’s limited and fleeting and those are the rules.
But there’s something even more limited than time. It’s your attention. Attention is a subset of time, therefore it’s more limited. How you spend your attention is more important than how you spend your time.
What are questions?
Clayton Christensen:
Questions are places where answers fit. If you haven’t asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question – you have to want to know – in order to open up the space for the answer to fit.
via Jason Freedman.
What are questions?
Clayton Christensen:
Questions are places where answers fit. If you haven’t asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question – you have to want to know – in order to open up the space for the answer to fit.
via Jason Freedman.
And then the music stopped
It could be that rather than popping, the current tech bubble is just going to slowly let out air as giant IPO after giant IPO launch big and then deflate into nothing. DHH is on to something. Early investors are making it big, but those late to the game—IPO investors—are being taken for suckers.
And then the music stopped
It could be that rather than popping, the current tech bubble is just going to slowly let out air as giant IPO after giant IPO launch big and then deflate into nothing. DHH is on to something. Early investors are making it big, but those late to the game—IPO investors—are being taken for suckers.